小X的奇思幻想

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posted from AgencyNet Live

刚从事广告行业的新军们，绝对不缺乏新入行的激情和动力，可能少的是一些社会和行业经验，或者说如何学习广告的方法，我就引用了agencynet live中Rachel最新的一篇文章和大家共勉
1. Ask Questions
1.多问问题
Lots of them!  The best way to learn things is to have an experienced person walk you through hands-on.  People take pride in teaching their expertise; all you have to do is ask.

最佳的学习方法就是让一个有经验的人手把手的教你，人们愿意分享自己的专业知识并以此为傲，你需要做的就是多问
When you’re embarrassed to ask, Google! There are those obvious questions that you may want keep to yourself to preserve your reputation. Google knows everything.  From those funny ad industry acronyms that you haven’t caught onto yet, to how to extract the inverse of an image in Photoshop, it’s all there.

当你觉得有点难为情的时候，没问题！询问google。有时候，我们会耻于提出一些简单的问题为了所谓的尊严，google知道所有的事情，从那些广告行业有趣的缩写开始，到如何利用photoshop来抠照片，尽在其中

2. Take Notes
2.勤记笔记
I kept a notebook of everything mentioned in meetings.  If someone mentioned an ad campaign, successful website, or another one of those tricky acronyms, I wrote it down. Take the time to look them up when you get back to your desk. Chances are if they were mentioned, they’re important or will come up again.

我总在会议上记录所有的事情，如果有人提到一个成功的campaign，优秀的网站，或者那些有趣的缩写，我就记录下来，当你回到座位的时候再看一便，机会就往往会在过去的经验中闪现。
3. Stay in Tune with the Industry
3.和行业保持同步
Industry trades, award winning campaigns, and key leaders are inspirational, educational and a great way to impress your staff.  Keep yourself ahead of your industry and stay on top of what is going on.  You’ll also feel more confident when current events are referenced and you don’t have to research them to chime in.

行业交易，获奖的campaign和那些主要的领袖事迹往往令人鼓舞，有启发性也是激励员工的一种很好的方式。时时领先行业且高屋建瓴，当有相关的事件发生，你就可以自信满满的去面对，而不是急急忙忙的去查资料备案了。
4. Make Mistakes… but Only Once
4.犯错误，但不要一而再
You live and you learn and, as an intern, learning should be your main goal.  Unfortunately or not, making mistakes is the quickest way to figure anything out.  Don’t get down on yourself if you do something wrong; just be sure not to do it again.  Afterwards, jot it down in your memory and make sure to do it right the next time…and every time after that.

活到老学到老，对于新军来讲，学习是主要的目的。而犯错误是搞明白事情最快的方法，如果犯了错误，别看扁自己，只要保证不要再犯。最后，记下来确保下次能过做对，每每皆如
5. Know the company
5.了解你的公司
This is something that has grown to peeve me over the years.  All potential employees should take the time to research the company before you intern.  Nothing shows disinterest more than an interviewee who hasn’t taken the time to get to know the company and its work.  In this age of social media, look up the staff, the projects and the culture.  These are some of the key parts of an agency and some would debate the most important.

这是这几年让我觉得越发苦恼的事情，所有的有潜力的职员都应该好好研究一下自己的公司，没有比应聘者没有好好花时间去研究面试的公司和他的产品（作品）更无趣的了，在这个社会化媒体泛滥的时代，看看公司的员工，作品和文化，这有些是广告公司的核心，不同的公司有不同的侧重。
6. Keep it Professional
6.保持专业
The hardest part of getting a job was transitioning from the cute little intern to the project manager who had to demand respect.  If you keep this line drawn from the beginning, it will come naturally and you will not need to demand it.  While I fully encourage maintaining friendships with your coworkers, it’s tough to live down the time you and your five girlfriends got a little rowdy at the awards show.

7. Protect Your Reputation
7.保持你的口碑
Monitor your online presence.  Companies deep-dive into your Facebook page, Twitter account, and Google results.  Have a profile that will support your resume, not demean it.

监测你在网络上的口碑，公司会仔细查看你的facebook页面，twitter账户或者是google的查询结果，保证你的形象能符合你的简历，不要低估这个
8. Be Proactive
8.主动
If you are sitting waiting for work, chances are you can do more. Aside from the time our Director of Technology asked me to clean his desk, some of the best experiences I had were asking random colleagues if they needed help.  You get more and varied experience this way.
如果你坐着等工作，你有更多的机会做更多，除了清理技术总监的桌子之外，我的经验告诉我随便找个同事问问有什么需要帮忙，你会从中获得经验
If no one has any work, create a pet project.  I am always looking to improve AgencyNet so when I didn’t have a lot on my plate I’d find ways to add value.  This is a habit I still practice.  I noticed internal documents or processes that had not been updated recently so I took the initiative and got these done. When the time comes for someone to use them, they will be appreciative.

如果没有人需要你的帮忙，你就从做点小事开始。我总是在找方法提升agencyNet，当我不能在版式上提高很多，我就会花功夫去增加价值，这是我仍然在实行的习惯，当我发现，文件或者流程好久没有更新了，我会主动去完成，当有人需要使用他们时候，你的这些行为就会被得到赞赏
9. Pay Your Dues
9.完成职责
Get coffee, mail letters, pick up lunch and do it with a smile on your face.  It won’t be your job forever, but hey – you’re the intern and should know your role.
10. Read
10.大量的阅读
Libraries and bookstores are filled with tons of books on all areas of advertising and as you know, blogs are beyond plentiful. People have been doing this for years and learning their own lessons along the way. Soak up what the experts have to say.  They were in your shoes at one point in time.

图书馆和书店里面有大量的广告书记，而博客里面记载的更多，这些都是学习那些广告老兵的最佳途径，吸收那些经验，他们会在特定时候帮到你
11. Sit with People
11.打成一片
If you don’t have anything to do, just sit with people.  Shadow people in different disciplines to learn what they do on a day to day and how they contribute to the agency.  If nothing else, this will help you work better with those people and structure your output to make their lives easier.
12. Go the Extra Mile
12.行更远看更多
This last one was suggested by one of my colleagues and fellow intern turned ANETTER and I could not agree more.  Always take the extra step.  Contribute more than the minimum to get by and don’t watch the clock.  When the team is rolling up their sleeves on a deadline, dive in next to them and learn what it means to burn the midnight oil with your peers. At first, it may take you longer than others to complete a task.  Don’t get discouraged, just put in the time and get it right.  Advertising is a fast-paced industry and you need to keep up. The only thing that will matter in the end is if you met your deadline.